Sambob was founded in 2021 in Logan, Utah, when Sam Robert transformed his hobby into a business in a Covid period. As a wildlife biologist and avid backpacker, Sam spent countless hours outdoors and was always on the hunt for the perfect mid-layer. In late 2020, he learned to sew and began crafting fleece tops. Interest in his designs quickly spread from friends and family to Instagram followers, inspiring Sam to share his cozy layers and fun designs with a broader audience and bringing Sambob to life!